The Rising Demand For Cosmetic Dentistry

Recent statistics give rise to the argument that cosmetic dentistry is now a surging market; the classic fear of the dentist syndrome that supposedly grips up to three quarters of the UK population is seemingly banished, confined to the realms of overcrowded waiting rooms and metallic train-track braces, as growth in demand for perfect teeth and alluring smiles proves that cosmetic dentistry firms are flourishing.

Research from the private healthcare search engine WhatClinic.com demonstrates just how popular cosmetic dentistry has become. The company surveyed the 11,000 UK dental clinics it currently houses on its website, comparing the number of enquiries clinics received for dental treatments over the past two years.

The results were both informative and surprising:

1. Enquiries for clear braces had risen a colossal 177%.

2. Invisible braces clear, plastic aligners that negate the need for traditional metal braces increased by 60%, irrespective of the larger price tag.

3. Enquires for expensive laser teeth whitening treatments had more than doubled; the 116% rise demonstrates that people are increasingly concerned with the colour of their teeth.

As well as this, at the lower end of the market scale, individuals are able to purchase tooth-whitening kits over the shop counter that can be used and implemented at home, and independent research suggests that sales may have risen by up to 500% for these packages. Many experts relate these escalations to the popularity of reality television shows; cast members are often hand selected based upon their physical makeup, and gleaming white smiles go hand in hand with social and financial prosperity.

Cosmetic dentistry is no longer reserved for the rich and vain; statistics show we are less tolerant of physical imperfections and many dentists now recommend cosmetic treatment to their patients, and, as the cost of teeth whitening treatments has fallen over the past 12 months, many are all too happy to profit from this.

London is a prime example of the popularity of this trend; the capital has seen a stark increase in the number of cosmetic dental clinics it now lays home to. One only has to open up Google and run a quick search to discover this for themselves, and the list to choose from is as extensive as it is appealing - 50% discounts and painless promises of a beautiful smile; who wouldn’t want to investigate further?

Celebrities and leading sports personalities further help to endorse the success of the practice; past Grand National winning jockey Liam Treadwell has admitted to being treated in a leading London cosmetic dentistry clinic, proving that the enterprise is gaining momentum for famous and non-famous alike. As he asserted in an interview, I used to think, "Well, God's made me this way and I'm just going to have to live with it. But cosmetic dentistry has proved me wrong.

One should be cautious though, for, as cosmetic dentistry is a highly lucrative market, many are out to capitalise on the success of this rapidly expanding industry. While cheaper costs or alternative treatments may appear advantageous, trusting someone with the health, wellbeing and appearance of your mouth is far more important than saving money or time.

Progressive Dentistry is one of London’s leading dental clinics, and, as well as the general dentistry services they provide, offer exceptional care and quality for those seeking cosmetic dentistry treatments, utilising natural, safe techniques to improve the appearance of your teeth and gums. If you’re interested in cosmetic dentistry, enquire today and be put in touch with a truly expert team, highly trained and extremely experienced to provide you with the assistance you want or need.